Wednesday, June 27, 2012



People like new information. If they are interested in your topic, they want to see more information about it as often as possible. Search engines mimic people in that regard. They absolutely adore frequently updated sites. They reward blogs that provide frequent updates with better locations in search results. Providing regular content is one of the best ways to appeal both to your human readers and the search engine robots that will lead even more real people to your blog.

Finding the right patterns will be a byproduct of experimentation, combined with your own personal time limitations and interest levels. I personally recommend updating a blog at least a few times per week. If you can update more frequently, do so. However, make sure these updates offer something of value. Writing for the sake of writing may help with respect to fooling search engine spiders, but it will undoubtedly antagonize real readers so much as to render the strategy useless.

Those who make a living online will tell you that “content is king.”Content is what brings people to any site. It is what keeps them there, too. It is also the favorite discover of every search engine spider. The more content you have, the better off you are going to be.

Some niches may be so underserved that a blog can continue to successfully generate traffic with infrequent updates. However, more competitive fields will require more and more content to stay afloat.

Updates can vary in length. Generally speaking, however, extremely short posts will have less value (both to the search engines and readers) than more involved writing. However, the desire to provide more lengthy and meaningful posts will need to be balanced against usability considerations, which we will discuss later. Many will argue that content additions that “weigh in” between 250-600 words are optimal.